ePath in the News in India: Of the major global economies, India’s features the fastest growing eCommerce market. And so the PTU Nalanda School of TQM & Entrepreneurship and eCdemy Learning Solutions organized a seminar and workshop in Chandigarh, India for ePath Consulting.
eCommerce Best Practices at MaRS
ePath in the News at MaRS: As part of the “Best Practices” series at the MaRS Centre, Axel Kuhn of ePath discusses some of the key tools and techniques that eCommerce entrepreneurs can use to not only to drive high-quality prospects to their online businesses, but also to convert those prospects to customers and partners.
Aligning Technology with the Customer Experience
ePath in the News with ItBusiness.ca: eCommerce companies often make the mistake of letting technology guide the customer experience, rather than the other way around. IT Business Canada highlights a great example of a Canadian eTailer “doing it right”.
ePath on Competing with Amazon
ePath in the News with MarketingMag.ca: What does it take to compete with Amazon online? How about developing an Omnichannel model to compete with Amazon’s clicks-only model?