Do you know the extent of the untapped online potential for your business?
This consulting service is targeted primarily at businesses that want to quantify their online business opportunity before modifying their eCommerce business plans and making major online investments.
Typically, the Online Opportunity Assessment answers these critical questions:
- Prospects: How active is my target audience online? What sites/ platforms/ channels do they frequent? How can we best reach them?
- Competitors: What competitors are the online leaders in traffic and reach, and why? How are these competitors achieving online leadership?
- Share of Market: How under-represented are we online? What’s our share of voice and reach?
- Opportunities: What are the best channels/initiatives to increase our online reach? What is the expected ROI? What are the “low-hanging fruit”?
ePath uses primary and secondary research, both online and off, to create a clear 360° view of your market, target audience, competitors, and key opportunities.
Tune your eCommerce business plans! Contact us today to discuss your Online Opportunity Assessments needs, and to discuss project deliverables, timing, and pricing options.