Canadian consumers are increasingly researching and transacting online in 2012. But Canadian e-Retailers ready to take full advantage of this trend ?
If you are in an eBusiness or eCommerce role with a mid-size to large company, we hope that you will join us in our quest to ensure that Canada is among the global leaders in eBusiness. Our 2012 Canadian eBusiness / eCommerce Management Study looks at the unique challenges that you face as an eBusiness manager in Canada.
According to this new research, 80% of eCommerce businesses are missing out on the true value of Google Analytics because of incorrect implementation and configuration. Are you managing your eCommerce site using bad numbers?
“T-shaped” people are especially valuable in the world of eBusiness and eCommerce. But where do you find them? And how do you train your existing staff to develop T-shaped skills?
In the first part of this post on eCommerce Diagnostics we covered the power of using Web Analytics software to diagnose and manage the performance of your eCommerce site. Now let’s look at my other 4 favorite eCommerce diagnostic tools. Individual Prospect Tracking software Unlike Web Analytics, this type of software allows you to track […]