Canadian consumers are increasingly researching and transacting online in 2012. But Canadian e-Retailers ready to take full advantage of this trend ?
(Re)searching for the secrets of eBusiness success in Canada
If you are in an eBusiness or eCommerce role with a mid-size to large company, we hope that you will join us in our quest to ensure that Canada is among the global leaders in eBusiness. Our 2012 Canadian eBusiness / eCommerce Management Study looks at the unique challenges that you face as an eBusiness manager in Canada.
80% of eCommerce businesses are using Analytics incorrectly
According to this new research, 80% of eCommerce businesses are missing out on the true value of Google Analytics because of incorrect implementation and configuration. Are you managing your eCommerce site using bad numbers?
Developing T-shaped People for your eBusiness
“T-shaped” people are especially valuable in the world of eBusiness and eCommerce. But where do you find them? And how do you train your existing staff to develop T-shaped skills?
5 Best Tools for eCommerce Diagnostics (cont’d)
In the first part of this post on eCommerce Diagnostics we covered the power of using Web Analytics software to diagnose and manage the performance of your eCommerce site. Now let’s look at my other 4 favorite eCommerce diagnostic tools. Individual Prospect Tracking software Unlike Web Analytics, this type of software allows you to track […]
The 5 Best Tools for eCommerce Diagnostics
In a recent post, we talked about the importance of tuning the performance of your online channel to increase sales (“Lifting the Hood on your eCommerce Engine”). This week we’ll share with you the best diagnostic tools to allow you to measure and tune eCommerce performance. As the saying goes: “You can’t manage what you […]
eCommerce Management: Know your ROPO rate!
Chances are that your eCommerce site contributes 3.2 times more to your company’s revenue than you think. If you’re serious about eCommerce, you need to need to know your eCommerce site’s ROPO (Researched Online and then Purchased Offline) rate. Many consumers in developed economies often research products online before deciding to purchase them offline in […]
“Lifting the hood” on your e-Commerce engine
How to drive more sales by tuning the performance of your online channel Do you ever wonder if your eCommerce site is living up to its revenue potential? The average industry conversion rate from new visitors to customers is about 2%, with best-in-class performance conversion rates of 5% or more. But what performance level should […]
Canada’s Internet economy: How we rank in the G20
Last month the Boston Consulting Group released an excellent report on “The Internet Economy in the G-20”. By combining data from various high-credibility sources — like the Economist Intelligence Unit, ComScore, the IMF, and The World Bank — BCG makes a compelling argument that eBusiness will be a major driver of economic growth in both […]
Dear Google: Allow us to turn off Search Personalization
Most people expect that when they enter a search term on Google, they will get back a Search Engines Results Page (SERP) that is an objective view of the web. The best web pages on the Internet for our particular search term. This makes sense. It’s what we expect. It’s a critical starting point for […]