Canadian consumers are increasingly researching and transacting online in 2012. But Canadian e-Retailers ready to take full advantage of this trend ?
According to this new research, 80% of eCommerce businesses are missing out on the true value of Google Analytics because of incorrect implementation and configuration. Are you managing your eCommerce site using bad numbers?
In the first part of this post on eCommerce Diagnostics we covered the power of using Web Analytics software to diagnose and manage the performance of your eCommerce site. Now let’s look at my other 4 favorite eCommerce diagnostic tools. Individual Prospect Tracking software Unlike Web Analytics, this type of software allows you to track […]
In a recent post, we talked about the importance of tuning the performance of your online channel to increase sales (“Lifting the Hood on your eCommerce Engine”). This week we’ll share with you the best diagnostic tools to allow you to measure and tune eCommerce performance. As the saying goes: “You can’t manage what you […]
Chances are that your eCommerce site contributes 3.2 times more to your company’s revenue than you think. If you’re serious about eCommerce, you need to need to know your eCommerce site’s ROPO (Researched Online and then Purchased Offline) rate. Many consumers in developed economies often research products online before deciding to purchase them offline in […]