Infographic that compares the state of online retailing in Canada versus the US and Europe in 2014 and 2015 by Retailmenot.fr and the Centre for Retail Research.
Global Survey: profiling the eCommerce Buyer of Consumer Goods
A review of Nielson’s extensive eCommerce Survey in 2014, profiling over 30,000 Canadian and global consumers and their online shopping preferences. Insights on generational differences and device preferences.
The Value of Harvesting Low Hanging Fruit
One common misperception: “To double our online revenues, we need to double the traffic to our website”. In fact, doubling the traffic to your website may not be the most cost effective way to achieve online growth.
Getting beyond “Good Enough” in Canadian eCommerce/ eBusiness
How Canadian eCommerce/ eBusiness Managers can better prepare to meet global competition – Part 5 of 5 The primary findings of ePath’s Canadian eBusiness Study are that Canadian eBusiness managers are fundamentally well positioned for success, however a combination of cultural, organization and environmental conditions inhibit the risk taking and aggressive goal setting displayed by […]
Building High-Performance eCommerce/ eBusiness Teams
How Canadian eCommerce/ eBusiness Managers can better prepare to meet global competition – Part 4 of 5 According to the survey, only 16% of Canadian eBusinesses are “frequently unable to source the skills and experience needed on their eBusiness team.” This is surprising because it is in stark contrast to other global studies8 that show […]