Whether your organization is B2B or B2C, Enterprise or mid-size, ePath understands the unique requirements of your online business model and industry, and has deep experience driving the B2C and B2B eCommerce results that matter to you most.
We understand the online differences between B2B and B2C eCommerce
Both B2B and B2C companies partner with ePath to drive stronger online business results. How do they differ?
For B2B eCommerce, the focus in typically on driving high-quality sales leads via thought-leadership content on their websites. Data quality and web/ CRM data integration is key to allow both marketing and sales to successfully coordinate and improve sales conversions.
For B2C eCommerce, the focus is often on improving the online transactional performance of their online channel as part of a seamless omnichannel customer experience. Advanced data analytics are vital to providing a complete 360° view of the customer through the offline/online buying cycle.
A focus on Enterprise and Mid-size (but with a big heart for startups).
Our clients range from established mid-size to enterprise-level organizations. Typically, these organizations have an existing “bricks & clicks” presence, but are unsatisfied with the business results and ROI they are getting from their online investment. ePath is also a valued partner as they assess their existing online business model, and are wondering how to best evolve to meet the increasing demands of their B2B or B2C customers under the influence of the “Amazon Effect”.
Although ePath does not focus on consulting services for startup organizations, we continue to actively work with Canadian entrepreneurs and Canadian organizations that support these entrepreneurs – like the ONE network in Ontario, and the entrepreneurial students in the UofT eCommerce/ eBusiness Management Certificate program.