As part of the “Best Practices” series at the MaRS Centre, Axel Kuhn of ePath leverages this experience and discusses some of the key tools and techniques that eCommerce entrepreneurs can use to not only to drive high-quality prospects to their new online businesses, but also to convert those prospects to customers and partners.
- Mining the Internet for strategic insights on customer demand and competitors.
- Micropositioning to set yourself apart from the online noise.
- Using analytics to design and optimize your website to increase conversions and real business results
- Finding the right online channels (SEO, referral, social, paid) to scale your business
Four Hot Tips for Startups Video
More Best Practices from MaRS
The MaRS Best Practices series presents entrepreneurs with practical tools and actionable tips on key topics to help build their businesses, delivered by industry experts. Find upcoming Best Practice events here.