Canadian Online Consumers lead while Canadian Online Businesses still lag.
Background:
- Infographic Release Date: May 6, 2015
- Infographic Created By: Virtual Logistics Inc.
Highlights:
- Canadian businesses are still online laggards in eCommerce and eBusiness adoption
- Canadian Consumers are accelerating their adoption of online shopping, both in online spend per year ( up to $1210 in 2014), and the number of Canadian households shopping online (up to 76% in 2014).
- Yet 47% of Canadian Businesses buy online, and only 13% sell online, showing only marginal improvement from our 2013 summary
- Most Canadians (69%) make online purchases from sites outside of Canada, showing once again that Canadian consumers are having to browse far and wide to get the products and services they need, despite the fact that most Canadian prefer to buy Canadian and from .ca sites.
What’s missing?
- Tracking the sources of some of the data: This is an excellent overview infographic of the Canadian online economy, mirroring and updating some of the stats in our 2013 Infographic entitled “The Canadian Internet Economy”. But back checking some of the statistics quoted is difficult because several of their primary sources are other Infographics, clouding the source and validity of the original data.
- Measuring Canada’s Innovation: There are so many (too many) Innovation indices, and one has the question the robustness of the MasterCard Innovation Index as a broad measure of online innovation in Canada. More insight is needed before this or any other Innovation index can be accepted as a meaningful KPI (Key Performance Indicator).
